BROWARD COUNTY, FL — Broward Sheriff’s Office deputies will be stepping up education and enforcement focused on pedestrian and bicycle safety across Broward County after receiving new funding tied to the Florida Department of Transportation’s “Alert Today, Alive Tomorrow” campaign.
The effort is a high-visibility enforcement campaign aimed at protecting pedestrians and cyclists on county roadways. FDOT has awarded BSO funding for the 13th consecutive year to participate.
BSO recently received $91,625.35 through a contract with the University of North Florida’s Institute of Police Technology and Management. BSO said the funding will support deputies as they educate individuals while enforcing safe pedestrian, bicyclist and motorist behaviors throughout Broward County.
The campaign runs through May 7, 2027. BSO said the focus is increasing awareness and compliance with traffic laws, with the stated goal of reducing traffic crashes and fatalities involving pedestrians and bicyclists.
During the initiative, deputies in BSO jurisdictions will conduct on-street education by talking with motorists, bicyclists and pedestrians who use county roads. BSO said deputies will enforce Florida State Statutes by issuing warnings and citations when appropriate.
BSO pointed to research showing pedestrian and bicycle crashes are more likely to result in fatal or serious injuries than other types of crashes.
For residents who drive, walk, or bike in Broward County — including people commuting or traveling through the area — the practical change is more visible enforcement activity tied to pedestrian and bicycle behavior, along with driver compliance around crosswalks, bike lanes, and passing distance.
BSO also released safety reminders for the public as part of the campaign.
Pedestrians should always walk on the sidewalk. If no sidewalk is available, pedestrians should walk facing traffic.
Bicyclists should ride in a designated bike lane if one is available. Cyclists should ride with the flow of traffic.
Pedestrians and bicyclists should avoid wearing headphones or talking on their cellphones.
Motorists should avoid distractions while driving and always watch for pedestrians.
Pedestrians and bicyclists should only cross streets at marked crosswalks or intersections and should obey all traffic signals.
Pedestrians and bicyclists should make sure they are visible to drivers when walking or riding at night.
On the road, there should be a minimum of 3 feet between bicyclists and vehicles.
Authority for the enforcement work sits with BSO deputies operating in BSO jurisdictions, with the funding coming through FDOT’s campaign and administered through the University of North Florida’s Institute of Police Technology and Management contract.
What happens next is straightforward: the campaign continues through May 7, 2027, with deputies conducting education contacts and enforcement operations, issuing warnings and citations when appropriate. Residents should watch for increased traffic stops and on-street outreach tied to pedestrian, bicycle, and driver behavior on county roads.
